Bet365 Company
A lot has happened since Denise Coates CBE founded bet365 in the year 2000 with just 12 employees. We are now the world’s favourite online gambling company, employing more than 5,000 people with corporate headquarters in the UK and global gambling hubs in Gibraltar, Malta, Australia and America. One of the world's leading online gambling companies. The most comprehensive In-Play service. Deposit Bonus for New Customers. Watch Live Sport. Bet365 was the first bookmaker based in the UK to take wagers on sports from all over the world. North American sports that took place late at night or in the early morning hours in the UK were available for wagering at Bet365. Not only that, but the site also went far deeper than the most popular leagues of.
© 2001-2021 bet365. All rights reserved. Bet365 is the best company for losers, in case you make profit they will pay you, but they reduce your stakes per bet and then they will just lock you in all of the ways, like you want make a deposit and for over a month you have a message saying that you are over the deposit limit for a month.
Moneyline does NOT have a marketing relationship with any of the products or services listed on this page.Top Takeaways for 2021
After testing 20 online sportsbooks for our 2021 review, here are our top findings on bet365:
- I found bet365’s live betting to be of high quality, while pre-game bets are in line with the rest of the industry.
- First-time bettors should look elsewhere; bet365 has almost no education and can be more challenging to use than competitors.
- The bet365 mobile app struggles to remain easy to use, one of the most important aspects of a mobile app.
States Supported: New Jersey.
Casino: bet365 offers online casino games in New Jersey. bet365 offers over 50 slots, roulette, blackjack, and virtual poker games; however, online poker is not available. Note: This review focuses on sports betting and not casino.
Overall Summary
| Feature | bet365 |
|---|---|
| Overall | 3.5 Stars |
| Sports & Bets Offered | 4 Stars |
| Odds | 0 Stars |
| Live Betting | 4 Stars |
| Mobile Betting | 3.5 Stars |
| Bonuses & Promotions | 4 Stars |
| Education | 0.5 Stars |
Sports and Bets Offered
bet365 offers action on numerous domestic and international leagues. While there aren’t any unique bet types or daily odds boosts, bet365 provides a full selection of the most common bets and prop bets. That said, if you’re seeking unique bet types and contests, I recommend checking out DraftKings, PointsBet, or FanDuel.
Prop Bets: bet365 offers a modest variety of prop bets. An example of a prop bet is “Will Ezekiel Elliot score a touchdown?” Another example is, “Will Lamar Jackson throw over or under 0.5 interceptions?”
Cash-Out Feature: Like most sportsbooks, bet365 offers a cash-out feature, which allows you to amend your original bet and lock in a profit or a loss by settling your bet (or a portion of your bet) early, without having to wait for the event to finish. Knowing you can cash a bet out early incentivizes you to watch every game you bet on, or at least get scoring updates.
Parlay Builder: Like most sportsbooks, bet365 features a parlay builder to get users to place a parlay bet. A parlay bet is a group of bets, typically spread, moneyline, or total bets, combined into one bet to increase the payout odds. For the parlay to win, each separate bet has to win. Sportsbooks try to get users to make more parlay bets because they have better odds for the casino and are enticing for users.
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Odds
We are still collecting odds data on bet365. Our bet365 Odds rating will be released in early 2021.
British vs American odds: bet365 defaults all odds to fractional odds, which is what the UK uses. All other sportsbooks use American odds, which is likely what you will be used to as an American. To change this setting, scroll to the bottom of the website or app and find the odds setting. While this is only a minor inconvenience, it gives me the impression that bet365 didn’t consider how to maximize its appeal to the U.S. market.
| Feature | bet365 |
|---|---|
| NFL Moneyline | N/A |
| NBA Moneyline | N/A |
| NCAAF Moneyline | N/A |
| Soccer Moneyline | N/A |
| MLB Moneyline | N/A |
| NHL Moneyline | N/A |
| NHL Spread | N/A |
| MLB Spread | N/A |
| NBA Spread | N/A |
| NCAAF Spread | N/A |
| NFL Spread | N/A |
| Odds | 0 Stars |
Live Betting
Like other sportsbooks with live betting (betting on games that have already started), bet365 offers instant bets, a live match tracker with live scores, and instant streaming.
Instant Bets: Examples of instant betting include betting on the next swing of a tennis match or the next drive of a football game.
For NFL games, bet365 allows you to bet on each drive's result before it happens, which is exciting. Instant bets are also available for sports such as tennis. Overall, bet365’s instant bets are above average and I was left impressed.
Live Match Tracker definition: A live match tracker is an animated graphic that updates in real-time as you are watching a game. A match tracker has a live clock, displays the score by quarter, and even shows which team is attacking. For NFL games, the match tracker also lists the last play, the total plays and yards on the drive, and the down and distance.
Live Match Tracker overview: bet365’s live match tracker shows ball movement for each play. You can replay earlier drives from each team for NFL games, a feature only available at a select few sportsbooks. A game summary is also available, showing how each team’s drive ended (punt, field goal, etc.). Statistics such as rush yards, total plays, and 3rd down conversions, amongst others are also available.
The only downside of bet365’s live match tracker is it lists each team as Team1 and Team 2 instead of the actual team name. My guess is that this will be updated in a future code release.
Live Streaming: Live streaming allows you to stream games live in the app. Live streaming, currently offered by bet365 and a few other sportsbooks, is presently limited to sports such as tennis, basketball, soccer, and hockey. Almost all games available for live streaming are international, meaning, you can’t watch the Atlanta Falcons or Atlanta Hawks play just yet.
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bet365 Mobile App
While the bet365 mobile app has a simple design that makes it easier to find the team and bet you’re looking for, there are a few ease of use issues that would make me hesitant to make it my primary sports betting app.
Likes: There are tabs for Sports, In-play, and Search at the bottom of the app, making it easy to find any game to bet on. bet365 is also one of the only sportsbooks to offer a calendar of upcoming games, a subtle but pleasing feature.
Dislikes: The bet365 mobile app makes users re-login far more often than other apps. For example, if you leave the app to check your texts and re-enter the app, you are forced to re-login. With FaceID or TouchID, this would be less of an issue, but neither of those features is currently available. While some people might not be bothered by this, I know for me it is a dealbreaker as I’m constantly going back and forth between apps. I also found that the live betting menu takes a few seconds longer to load compared to other apps.
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Education
Shockingly, bet365 offers no education for first-time bettors. There is no glossary defining betting terms, no welcome guide explaining bet types, and nothing else focused on educating first-time bettors. For a company as established as bet365, this is a missed opportunity as the U.S. market is new.
For better education, see our guides on how to read odds, different bet types, and bonus rollovers, or check out industry leaders such as DraftKings and 888sport.
Statistics: bet365 is one of the few sportsbooks to offer statistics, which is a win for users. For example, for NFL statistics, the overall league standings are listed. When you click on a specific team, you can view that team’s last matches, as well as upcoming matches.
You can also view over and under percentages for pre-set numbers. For example, you can see how often each team’s game totals go over or under 50 points. For soccer, there are more statistics available, as well as individual player statistics. That said, you have to scroll to the bottom of the app to find these statistics, which is a minor annoyance. Navigation can be improved, but there are stats available.
Betting news: bet365 is one of the only sportsbooks to offer betting news, which I found to be of average quality. There is more news centered around UK-based sports such as soccer (labeled football on the site) instead of US sports. Minor gripes aside, having the option to read some news is better than not having the option at all.
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Bonuses & Promotions
bet365 offers promotions for first-time bettors alongside a variety of ongoing promotions for existing customers. bet365’s promotions are decent. However, I found there to better promotions available at sportsbooks such as BetRivers, and DraftKings.
New customer bonus: For new sports bettors, bet365 offers a 100% deposit match up to $100. While I find deposit matches are typically the best type of bonus, you can get a 100% match up to $250 at other sportsbooks such as BetRivers. That said, if you’re using multiple sportsbooks, you might as well take advantage of as many promotions as possible.
Existing customer bonus: bet365 offers several ongoing seasonal promotions. When this review was written in December 2020, bet365 offered parlay bonuses and early payout bonuses, among others. Again, these bonuses are decent, but I prefer other ongoing bonuses, such as those offered at DraftKings.
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Final Thoughts
While I was impressed with bet365’s live betting and statistics, I was left unimpressed with the app's lack of education and ease of use issues. In states with several different sports betting options, I could see justifying bet365 as a secondary option, but, all in all, bet365 trails industry leaders.
About bet365
Founded in 2000, bet365 is an online gambling company based in the United Kingdom. With sports betting now legalized in the United States, bet365 has focused on expanding into the U.S. market. According to Wikipedia, bet365 took in wagers on sports of £52.56 billion in 2018.
What states is bet365 legal in?
bet365 is legal in New Jersey and is looking to expand in the U.S. more in 2021. bet365 is also legal in the United Kingdom and around the globe.
What deposit methods does bet365 offer?
Bettors can currently deposit via credit/debit card, PayPal, bank transfer, PayNearMe, prepaid company cards, and Skrill.
| Feature | bet365 |
|---|---|
| Minimum Deposit | $10 |
| Total Deposit Methods | 8 |
| No Debit/Credit Card Deposit Fees | No |
| Deposit Min/Max - Debit/Credit Card | $10/$30,000 |
What withdrawal methods does bet365 offer?
Minimum withdrawals at bet365 are $5 - $10 for all online methods. Bettors can withdraw money via online bank transfer, debit/credit card (select customers), PayPal, and Skrill.
| Feature | bet365 |
|---|---|
| Minimum Withdrawal | $5 - $10 |
| Total Withdrawal Methods | 6 |
| Check Payout Speed is < 10 days | No |
| No Withdrawal Fees - Check | No |
| Withdrawal Min/Max - Check | N/A |
What is the minimum deposit at bet365?
The minimum amount required to open an account at bet365 is $10.
What kind of customer support does bet365 offer?
bet365 offers email support, phone support, and live chat support 24 hours a day, seven days a week. Most sportsbooks have set hours for customer support, and some don’t even have phone support. Navigating to customer support can be a bit tricky; on the website, you have to click help and contact us to get to the customer support screen.
What sports can you bet on at bet365
bet365 currently offers bettors the following sports and leagues.
| Feature | bet365 |
|---|---|
| Total Sports Offered | 19 |
| Aussie Rules (AFL) | Yes |
| Baseball (MLB) | Yes |
| Basketball (NBA) | Yes |
| Basketball (NCAA) | Yes |
| Boxing | Yes |
| Cricket | Yes |
| E-Sports | No |
| Football (NFL) | Yes |
| Football (NCAA) | Yes |
| Golf (PGA) | Yes |
| Hockey (NHL) | Yes |
| Horse Racing | No |
| MMA (UFC) | Yes |
| Rugby (League) | Yes |
| Rugby (Union) | Yes |
| Soccer (EPL) | Yes |
| Soccer (MLS) | Yes |
| Tennis | Yes |
| Sports & Bets Offered | 4 Stars |
Methodology
For the BettingBuck.com annual best online sportsbooks review published in 2020, a total of 2,300 data points were collected over six months and used to score sportsbooks. Additionally, odds data was collected for each sportsbook on over 1,400 bets to give each sportsbook a comparative odds ranking.
Sports betting sites were scored across seven core categories to computer an overall rating: total number of sports and bets offered, odds, live betting features, mobile apps, educational resources, ease of use, and current bonuses.
Learn more about how we test.
About the author: Joey Shadeck Joey Shadeck is the lead writer for Moneyline.com and content strategist for Michigan-based Reink Media Group. He has closely tracked sports betting in the United States for the last two years, compiling hundreds of data points across dozens of sportsbooks. He has 6 years of online betting experience with hundreds of bets placed during that time.
Founded in 2000 Bet365 is a gambling website available in 17 languages and 29
currencies with a unique history and company structure. While
similar companies established in the UK have since moved
offshore for a lower tax, Bet365 is privately-owned and based in
Stoke-on-Trent (Staffordshire, England, UK) where each of the
owners was born and raised. They are one of the largest gambling
sites in the world–larger than the online divisions of both
William Hill and Ladbrokes. As background information, we will
introduce their owners and cover their history.
Bet365 Ownership: The Coates Family
Bet365 is a family-owned business, 50.2% by
Denise Coates.
Her brother, John Coates, and her father, Peter, combined have
43.1% ownership; and the small remainder is taken by others. In
addition to the Bet365 betting website, the company owns an
84.4% stake in the English Premier League franchise Stoke City
FC, of which Peter Coates is the chair. As the story goes, he
was a bookmaker, and his daughter Denise headed up their online
expansion. While the origins of the site are vague, the story is
far more remarkable starting at the beginning with Peter Coates’
birth.
Peter Coates Bio
Peter Coates was born into poverty in 1938 in Stoke-on-Trent
(England, UK) as the youngest of 14 children. His father was a
miner and an avid fan of the local professional football team,
the Stoke City Potters. Peter left school at the tender age of
14 to work in an office, and perhaps made his father proud when
as a youth, he signed up to play with the Potters’ amateur team.
Not quite good enough to reach the highest level, he went on to
play football for the Goldenhill Wanderers and Kidsgrove
Athletic before giving up the sport in 1961 at the age of 23. He
then entered the service; and upon his release took a position
at Wimpy restaurants, where he reached the position of regional
manager.
Peter’s career as a businessman started in his late-twenties
when he founded Stadia Catering that provided catering services
to football grounds. Stadia merged with Lindley Catering in 1968
and Peter served as chair from 1968-2001. The confusion about
being a bookmaker comes from the fact that he was quite the keen
investor. He purchased a few betting shops in 1974 that would go
on to become the chain known as Provincial Racing, which through
future acquisitions grew to as many as 59 shops.
Provincial Racing was only one of many businesses tackled by
Peter. As mentioned, while owning these shops he was also chair
of Lindley Catering. Additionally, in 1983 he founded the radio
station Signal 1, and in 1989 he purchased a majority stake in
his favorite football club, Stoke City FC. He served as their
chair until 1997 before selling his shares in 1999 for £3.5
million. Peter didn’t stay away long! In May of 2006, Bet365
purchased back all the shares previously sold, and he resumed
the chair of Stoke City FC. As of today, he is currently listed
as the 25th richest man in football.
John and Denise Coates
John and Denise Coates are Co-CEOs of Bet365 and two of the
most private individuals you’ll find in the gambling business.
Neither acquiesced to a single full interview until 9-years
after the Bet365 website had been launched. From what can be
gathered from these interviews, while a teenager, Denise worked
as a cashier in one of her father’s betting shops–to him a
small side business to the catering company that serviced
football grounds.
After receiving a first degree in econometrics from a local
university, Denise became the operating manager of the betting
shop franchise. She describes it as a handful of rubbish shops
that she was up for the challenge to improve. Her brother, John,
has stated in various interviews that working alongside Denise
in the late 1990’s, he saw how fast she caught on to the growth
of online betting and heard her keep repeating “this is what
we’re going to do.”
Bet365 Goes Online
In January of 2000, Denise Coates purchased the domain name
Bet365.com from eBay for £10,000. At the time, she was working
as the managing director of her father’s betting shop chain
Provincial Racing. Curious timing how this all played out. Peter
had only months earlier sold his shares in Stoke City FC for
£3.5 million. He then mortgaged the betting shops, receiving a
£15 million loan from the Royal Bank of Scotland (RBS), which
was used to fund Bet365’s startup.
This was all happening at a time when Ladbrokes and William
Hill were entering the online arena with some hesitancy. The
much smaller franchise, Provincial Racing, and the Coates family
ownership were quick to go all-in, fully banking on the future
of Internet betting. With all work done from a portakabin, the
development was complete and Bet365.com went live in March,
2001.
The Original Bet365
The original Bet365 already was similar to what the company
is best known for today. Of course back in 2001, all online
bookmakers were accepting bets on horse racing; greyhounds;
English, Italian, German and Spanish soccer; and the major US
sports: football, basketball, baseball, and hockey. Bet365 took
it much further! Out of the gate, they offered odds on several
dozen additional soccer leagues as well as took bets on
athletics, bowls, boxing, cricket, cycling, darts, golf,
international basketball and hockey, formula 1, motorbikes,
NASCAR, pool, rugby, snooker, speedway, tennis, among other
sports. While today this sounds standard for a European
bookmaker, Bet365 was the first to have such an extensive
wagering menu. The idea was, by having so many markets and
leagues covered no matter where you live day or night, you’ll
always find bets on matches 24/7/365.
In addition to covering numerous leagues, the first version
of the website also included other features Bet365 is still
known for today. In fact, the famous channel 4/1 horse racing
offer–that can still be found today at www.bet365.com–was an
original promo since the start. Initially, they also offered a
£20 free sport bet and a $25 casino bonus. Today much larger
bonuses for casino and sports are offered.
Perhaps the biggest draw to the site was trust. The website
displayed the following message on scroll:
“Bet365 is a division
of bet365 Group Limited, a leading UK licensed betting and
gaming group since 1974. Bet365 handles over 250,000 wagers per
week. The group also operates 59 land based betting offices in
England.”
Back then, there were a lot of betting sites owned by
shady companies based in the Caribbean. Even William Hill was
operating their online division offshore. Their UK base was a
very unique selling feature that certainly helped ease players’
minds about the legitimacy of betting online with Bet365.
How Bet365 Grew Massively
Today, Bet365 has 6 million customers in more than 200
countries. They employ over 1,700 people, making them the
largest private employer in Stoke. As a private company,
financial statements are not public record. We do know, however,
that Denise Coates earned £37.5 million in dividends over the
past three years alone and had a 2011 salary of £4.5 million.
It’s reasonable to assume that Bet365 is one of the ten largest
private companies in the entire UK. So how did a family owned
business grow to be so large?
The answer is the same story of Peter Coates, born into
poverty in 1938, and months before Bet365 launched selling his
shares in Stoke City FC for £3.5 million. What Peter did was
save enough to start a catering business and then invested over
and over again. He purchased a few betting shops, added more,
purchased stocks, and started other businesses. Thus, the short
answer is that Bet365 grew massive by constantly investing
profits back into the business. In the next section, we cover
some of these investments.
Bet365 Poker
In November of 2004, Bet365 added online poker to accompany
their sports and horse race betting and online casino.
Originally, their poker room operated on the Microgaming
Network; but in early 2007, they made the decision to change to
the iPoker network powered by Playtech. Over the years, they’ve
sponsored a small handful of professional players. The most
noteworthy was Danish Poker Pro Jesper Hougaard, who they signed
after the 2008 World Series of Poker (WSOP). In June of 2012,
they became the first poker site on the iPoker Network to launch
Sprint Poker, a popular variant of fast play poker similar to
Full Tilt Poker’s invention of Rush Poker (and what PokerStars
later introduced as Zoom Poker). Today, a 100% up to $1,000 sign
up bonus is available at poker.bet365.com.
Bet365 Acquires Bowman Sportsbook
When it comes to the history of gambling sites, the oldest
both as a phone-in shop and online sportsbook is Intertops.
Otherwise, there weren’t many older than Bowmans.com purchased
by Bet365 in November, 2006. A little on their history: back in
1985, their founder, Gary Bowman, started American Football
Pools from Manchester, England. Equipped with a UK bookmaker’s
license, he became the first to legally offer phone-in betting
to the United States.
In April of 1997, he moved his business to the Internet using
the domain bowmans.com, which targeted several countries and was
the first online sportsbook to include an affiliate program.
Initially, affiliates were paid a percentage of a player’s first
three deposits. While Bet365 would stop servicing US players
around the same time they purchased Bowmans, this sportsbook did
have many non-US players, including many from the UK. Bet365
made the decision in 2007 to migrate Bowman accounts to Bet365
giving them an instant boost in player volume.
Bet365 Adds Bingo in 2008
In 2008 Bet365 added Bingo to their platform. This now
expanded the gambling offers to sports betting, horse race
betting, online casino, poker, and bingo from a single website
log-in with a centralized player bank. Different from their
sports product, the bingo site is a skin much like their poker
room. It is licensed by the Gibraltar Regulatory Authority and
powered by Playtech using software known as Virtue Fusion. Other
known bingo rooms that use the same software include PaddyPower,
William Hill, and Ruby Bingo. A key to their bingo marketing
success has been the sponsorship of the popular UK soap
Emmerdale. As of today, new Bet365 bingo players from the UK can
claim £25 free just by making a first time deposit of only £5.
Bet365 Adds Languages and Currencies
In 2004, Bet365 added dozens of currencies to their website;
and for the first time made non-English languages available.
Originally their website was translated into German, Italian,
Danish, Swedish, Norwegian, and Chinese. Over the years, this
has been expanded to include Spanish, Greek, Polish, Portuguese,
Romanian, Czech, and Slovak with limited Japanese and Russian
support. The available account currencies include EUR, CZK, GBP,
USD, CHF, DKK, HKD, HUF, JPY, RON, THB, SGD, SEK, ZAR, ISK, MYR,
MXN, NZD, NOK, PLN, TWD, INR, CHF, CNY-RMB, CAD, ARS, AUD, BRL,
and BGN.
Mobile Betting, Live Betting, Streams, and Vast Markets
Bet365 truly became as massive as they are today by
constantly investing in the latest innovations and expanding
their markets. In 2005, they sold their 59 betting shops to
Coral for £40 million and began to focus exclusively on Internet
business. From here Bet365 has been near first, and perhaps
best, with all online betting innovations. Their mobile betting
platform is extremely versatile and works with Blackberry,
iPhone, iPad, Android, Nokia, and most other devices.
The Bet365 betting markets are truly second to none. Here
you’ll find betting opportunities on all major US and European
sports leagues plus hundreds as remote as Latvia Virsliga
women’s floor ball and English Super8 volleyball. Their
specialty is live in-play betting, and many matches are streamed
right from their website accompanied by menus featuring match
winners and dozens of propositions.
To conclude, it is worth mentioning the significance of the
fact that Bet365 remains based in Stoke. Most competitors
operate from low-tax districts such as Isle of Man, Gibraltar,
Alderney, Malta, or the Caribbean. In a 2012 interview, Denise
Coates stated,
“Why Stoke? It’s a simple answer: it’s where I’m
from. We began in a portakabin on a car park near one of the
betting shops. It’s to a large extent an accident of birth. As
to why we have stayed here when every other major competitor is
based in a lower tax jurisdiction, that’s a more difficult
question to answer logically.”
Denise went on to explain that her family is what has been
most important to her and how she hated to travel away for
business if she could afford not to. While some of the logic is
mysterious, there’s 1,700 people employed in the city benefiting
from Bet365 remaining regional. Also, as a result of the
profound commitment to keeping such a massive business local,
and for his contributions to local football as well, Peter
Stokes has been granted an honorary degree from Keele
University. This came in 2011–not bad for a man who left school
at the age of 14 to go to work.
Perhaps the story of Bet365 would be told differently if any
of their business dealings had the slightest bit of shadiness.
However, Bet365 has always paid players very fast while
providing great customer support. It is a unique gambling site,
and it is well worth opening an account. Considering the
plethora of bonuses available at Bet365.com, there’s no reason
not to give this remarkable Stoke-based company a try.
Bet365 History Summary
Mobile Bet365
- Founders:
- Peter Coates
- John Coates
- Denise Coates
- In 2000 Bet365 goes online
- In 2004 started to offer poker online
- In 2005 decided to focus only on internet business
- In 2008 they added Bingo to their network
- In 2011 started to push mobile betting
Updates
Bet365 Company House
- In July 2014 Bet365 recorded a significant year-on-year
increase in operating profit. In the 12 month period ending
March 31, 2014, the company made profits of £320.9 million.
This represented over an 80% increase on the previous 12
months profits of £179 million. Total revenue had increased
by nearly 40%, to £1.3 billion, based on customer wagering
of over £26 billion. - Also in July 2014, Bet365 founder, Denise Coates,
announced that £105 million of those yearly profits was
being donated to the Bet365 Foundation to support charities. - In 2017, Denise Coates became the highest paid executive in UK with her £217m salary.
- In May 2018, Bet365 decided to increase their presence in Malta due
to regulations in various jurisdictions. But they keep a strong commitment to Gibraltar. - Bet365 is one of the first bookmakers to offer esports betting